Beau Dame Supports Breast Cancer Awareness

Online lingerie boutique Beau Dame is supporting Breast Cancer Awareness month by donating 10% of profits from the sale of all Cupcake Panties from now until Christmas to The Christie cancer charity.  The positively delectable briefs come in pink, purple and fuschia, with slogans such as “Sweetie” and “Eat Dessert First” making them the perfect cute stocking-filler.

Beau Dame

The cotton spandex panties come in packs of three, each with a  different cupcake-themed design and are packaged in a silicone cupcake cup, which can be used for baking afterwards, all wrapped up in a pretty gift box with a ribbon-bow on top for the cherry on the cake! 

Lingerie specialist, Beau Dame, hopes to raise awareness for breast cancer but also for ovarian cancer during this time where the spotlight is on women’s health and the importance of recognising the signs of potentially fatal cancers in time.  Beau Dame chose to donate the profits raised to the Manchester-based charity at The Christie, which supports one of Europe’s leading cancer centres.

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