The beauty of wearing great underwear

“I Consider lace to be one of the prettiest imitations ever made of the fantasy of nature; lace always evokes for me the most incomparable designs which the branches and leaves embroider across the sky, and I do not think invention of the human sprit could have a more graceful or precise origin”- Coco Chanel 1939

Perhaps detailing why Chanel is one of the best brands in the world...

But moreover, 

The clothes we wear convey style, taste and a state of mind.

In today’s society this extends greatly if not equally to our underwear…and if you love luxury lingerie you most probably appreciate the beauty of fine lace as did one of the biggest muses ever to fashion Coco Chanel. Women today seek underwear to be as beautiful and fashionable as what is on display…with as much colour, textile variety.

It’s hard to believe the concept of lingerie being visually appealing was a development of the late 19th century. Despite the 40’s selling much more fashionable styles glamorised by the great Bettie Page, if it wasn’t for the 60’s controversial manufactures ‘ Fredericks of Hollywood’ invention of the ‘push up’ bra introducing the idea of lingerie having sex appeal and glamour we’d still all be going around wearing granny pants. From here on lingerie became more form fitting and began to act more than a hygiene product but developed into icon of pleasure due to bold colours and a variety of fabrics desired by females. For first half of the 20th Century women selected underwear for three major purposes: To alter body shape ( i.e corsets, girdles, bras), hygiene and modesty . Still highly valid purposes today but rather we seek brands of good quality to enhance our shape, feel feminine, be comfortable and ooze confidence from top to toe.

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