The Shock Absorber Technology

shock-braJanuary is a time when most of us are feeling the pinch after Christmas, why? Well because we all know Christmas is a time of year when we are prone to over indulge slighty. So, when January arrives it's out with the old and in with the new, a new regime perhaps, or, a time to get to the gym or start that diet you promised yourself after one or two glasses of bubbly on the eve of the new year. 

At Beau Dame Lingerie we know this and we believe we have the right products in our online store, to suit your particular sport/activity, we are also keen to help you understand why it's important to look after your breasts when you exercise 

With this in mind we have featured this information courtesy of Shock Absorber, the leading sports bra manufacturer in UK. It reads,

"So you've got the high performance running shoes, the right sports kit and a training programme that's going to get you as fit as you want to be. But have you really thought of everything? A good sports bra is as essential a piece of kit as a good pair of trainers.

Did you know that there are no muscles in the breast? Your breasts are made up of the suspensory Cooper's Ligament which, when unsupported during exercise, can stretch beyond repair and lead to irreversible breast sag. Your breasts can bounce up to 9cm* when unsupported during exercise!

A good sports bra is as essential a piece of sports kit as a good pair of trainers.

Yet why are 73% of women who exercise regularly not wearing sports bras?*

If you are in any doubt as to how important it is to give yourself a lift, we clear up some well-known myths here.  Plus you may also like to read more about our research with the Shock Absorber Sports Institute (SASI) in The Science of Shock Absorber".

*Source: Omnibus December 2004

There are muscles in the breast.

FACT:Female breasts are primarily composed of glandular tissue and fat, held in position by the delicate Cooper's Ligament. Any excessive amount of breast movement or bounce, as happens during exercise, puts strain on these ligaments and can cause them to stretch. In the long term this leads to breast sag.

Specific exercises will return your breasts to their former shape.

FACT:Once breasts have dropped because of stretching these ligaments, nothing can naturally restore them to their former position.

Small breasts do not need support.

FACT:Even among 34As/75As, tests found that breast movement ranged up to an average of 40mm away from the resting place of the body, which can lead to breast sag.

Running, in itself, always leads to sore and tender breasts.

FACT:Inadequate breast support, coupled with excessive breast movement, is the most likely cause of sore and tender breasts after exercise. In a survey, 80% of GPs questioned agreed that with the specialist support of a sports bra, stress on the ligaments is reduced. This helps delay the long-term sagging of breasts.

Your ordinary, everyday bra is good enough to use when exercising.

FACT:Tests showed that breast movement is reduced by 38% when wearing an ordinary bra but this rises to as much as 74% with a Shock Absorber sports bra.

We'd like to thank for this information and for this technical advice on why it's important to look after your breasts during any form of excersise, we are proud suppliers of the Shock Absorber Sports bra.


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